Dogfight
SYNOPSIS
At the beginning of the millennium, when text messaging was still a novelty, dozens of companies were jockeying for control of the mobile-communications market. Today, amid the many manufactures of smartphones, tablets, and apps, two names tower above the others: Apple and Google, whose philosophies, leaders and commercial acumen have steamrolled the competition - and now threaten to steamroll each other. But the battle between Apple and Google is not just a story of corporate competition. It's a tale of friendships gone sour, of trust betrayed and agreements breeched.
Fred Vogelstein has reported on this rivalry from the beginning. He has rare access to its players, major and minor alike: The outsize personalities and the hundreds of programmers and designers who make things happen. In Dogfight: How Apple and Google Went to War and Started a Revolution, he tells us not only the human stories behind what it took to launch the iPhone and the Android, but also what the Apple/Google fight mean for our everyday lives. This is more than a story about which devices will replace our current phones and laptops. It's about who will control the content on those devices and where that content will come from - about the very future of media and information.
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AUTHOR
Fred Vogeistein
BOOK ID
VGF00001
TOTAL PAGE
229