SYNOPSIS

The champions of the sales arena are masters at closing the sale. You may be adept in building a warm and friendly relationship, identifying and even creating needs for the customers, presenting unique benefits of your products and handling objections, but if you can't close the sale, the cash register simply won't ring. Closing is the one thing that transforms all the selling activities into sales revenue for the company.

'You can't sell if you can't close the sale' probably best describes the importance and role of closing. The Skill of Closing the Sale will help you become a good closer. It will show you precisely what to do and more importantly how to apply closing techniques which work in the Asian business environment.

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AUTHOR

Y.C. Chow

BOOK ID

CYC00002

TOTAL PAGE

81