SYNOPSIS

The Tipping Point is that magic moment when an idea, trend or social behavior crosses a threshold, tips and spreads like wildfire. Just as a single sick person can start an epidermic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.   

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AUTHOR

Malcolm Gladwell

Official Website

      Gladwell 

BOOK ID

INVEST32 

TOTAL PAGE

259