Web Marketing In A Week
With work pressures mounting and information overload, do you find it hard to develop your skills? Whether you are new to a subject, or need to brush up on your existing knowledge, the IN A WEEK guides make it as easy as possible for you by breaking down subjects into simples steps that can be learnt in just one week.
Web Marketing IN A WEEK 2nd edition covers the following:
SUN A wider web market - know your potential
MON How web marketing affects your traditional marketing mix
TUE Web business basics - will the investment pay off?
WED Your web home - choosing appropriate means to connect to the web
THU Web research - creating a realistic web plan
FRI Writing effective web copy
SAT Climbing higher and watch the competition
J. Jonathan Gabay