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What Would Google Do?

SYNOPSIS

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google-the fastest-growing company in history-to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything-from corporations to governments, nations to individuals-must evolve in the Google era.

The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

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AUTHOR

Jeff Jarvis

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BOOK ID

JAJ00001 

TOTAL PAGE

24